Observers of the emerging media distribution channels – New Journalism if you will – will find this of great interest. It reconfirms what others have been saying for some time, including this writer: news and information delivery is fundamentally changing. For the Establishment media to ignore this phenomenon would be foolish at best, and economically disasterous at worst. Here is an excerpt from an excellent column written by Sam McManus of The Sacramento Bee:
Media Savvy: No Room For News
Today’s tech-savvy youths lack an appetite for traditional media
By Sam McManis
Sacramento Bee Staff Writer
“Among her circle of friends at California State University, Sacramento, Sasha Krongos might be considered something of a freak.
She, like, follows the news. Not obsessively, mind you. The 19-year-old
sophomore from Fortuna has a life, after all. But she makes a habit of
leaving CNN on while she gets ready for school. And when her Yahoo home
page pops up, she’ll usually click on the link to news headlines.But newspapers? Not so much. Too time-consuming and, besides, you have to pay for them.
Radio? Nah – she’s got her iPod.
And local TV newscasts? “Only at night when I’m trying to fall asleep,” she says.”
